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Why Grass Fed Beef??


All of the beef and lamb sold by Albert Matthews is raised and finished on farms where slow rearing is the preferred method of farming. The animals feed naturally on the surrounding vegetation meaning body weight is gained at a natural rate and the time allows the flavour of the surrounding vegetation to permeate into the meat e.g.  Our Heather fed lamb.

In animals that are more intensively reared (particularly cattle) it is fairly commonplace for additional feed, usually grain to be supplemented into their diet especially the final few months before slaughter. This method of additional feed prior to slaughter is known as “finishing” and is designed to add as much weight as possible prior to slaughter to help increase the value of the animal and the supposed eating quality.  However the issue is that an intense grain fed diet tends to increase the weight of the animal by creating a higher level of saturated fat within the meat which as we all know is not a fat that is particularly good for you and responsible for the clogging of arteries.  Grass fed meat, on the other hand is slightly lower in fat and has the added advantage of providing more omega-3 fats. In addition to being higher in healthy omega-3s, meat from pastured or hill fed cattle is also up to four times higher in vitamin E than meat from intensively reared cattle, and much higher in conjugated linoleic acid (CLA), a nutrient associated with lower heart disease and cancer risk that is lacking in our diets.

  • Slow rearing allows the flavour of the surrounding vegetation to permeate into the meat giving a better flavour.
  • Pure grass fed beef has less saturated fat and is higher in healthy omega-3s, conjugated linoleic acid and up to 4 times higher in vitamin E.
  • Slow rearing methods are usually utilised by smaller specialised farms therefore helping local economies and supporting the GB farmer.

In summary, grass fed beef will always taste better than intensively reared grain fed beef and is better for you. Thankfully grass fed beef is far more widely available in the UK than it is in the US where there is a growing back lash against grain fed beef. It always seems that profit from supermarkets will always be put before supporting farmers into giving them the time to produce the best livestock possible.